The critical investigation that I chose from the 4 I had left was "the dominant/patriarchal behaviour of men". This is a key issue in the media as most institutions etc are owned by men. The actual media product for this was looking at representations of men in music videos. This is an industry that is male dominated.

Anchor/Anchorage: a key element that fixes meaning of an image and directs the viewer toward a preferred reading. This is important as some anchors can affect this.

deconstruction - the process of taking a text apart to explore and analyse its component elements

post-feminism - takes the achievements of feminism for granted and views it as ineffective in explaining the current condition of women and the identity choices they face.

objectivity - a presentation of a media text from an unbiased or objective standpoint, without institutional bias

new man: new type of masculinity where men are more feminine.