To what extent is there a distinction between the representation of ethnic minorities and the majority of atheletes in sports media today?
Media Language: Media Language is important in my study because if I'm to look at the distinction between ethnic minorities and everyone else in sports media then I'm going to have to use my media language to look beneath the surface as the distinction won't be so obvious.
Institution: Will institution affect this? As most people who run the sport institution tend to be upper class, white men then it is very significant to the study. There are key arguments; Mc Quail argues that the upper class uses ethnic minorities to attract teenagers and other ethnic minorities to the sport; Social-cultural theory.
Genre: The genre will be sports, this is because it's interesting to see that while ethnic minorities do play a key role in sports, it's the white upper-class men that own or control them; e.g. nearly all football managers are white, the upper class are usually the chairmen of their sport etc.
Representation: The representation of ethnic minorities are somewhat positive, on one hand they appear to be dominant in sport; there are a lot of ethnic minorities who are footballers, athletes, tennis players, boxers etc. However on the other hand these ethnic minorities are not the ones in power; it's the upper class white men who are; so while we do live in a post-colonialism world, there are some hints of colonialism left.
Audience: The audiences involved tend to be everyone, this links in with Mc Quail who argues that using ethnic minorities is to bring people to watch it, in our globalized world.
Ideologies: The ideology of ethnic minorities in sport is that everyone is equal; we are living in a post-colonialist world. That is why there has to be some ethnic minorities in main-stream sport, e.g. In tennis, football, cricket there has to be as it attracts the mainstream however hunting doesn't as it's mainly for the upper class.
Narrative: In sports there are narratives involving ethnic minorities, there could be something such as the owners supporting a charity in Africa or it could be negative, e.g. in football Didier Drogba swore at the camera after his team lost, there was uproar throughout the country but he then was fined by UEFA and equilibrium was restored.
Social: The social issues with this are the fact that most ethnic minorities in sport still aren't the poster boys; in sports most athletes who are shown are still white. While there is a significant change in the amount of ethnic minorities in sport today, they hardly occupy the important roles.
Historical: The historical issues with this are Colonialism still exists to a certain extent. It's not a huge extent as there are ethnic minorities who play a huge role in sports but also the fact that they are owned by the upper class connotes that it does.
Ethical: While a reason why there are ethnic minorities who have significant roles is due to ethical issues, the fact remains that they are second best to the owners.
Political: The political issues are the fact that ethnic minorities being used a lot in sports could be linked in with Britain looking to be seen as good. A diverse Britain which will make Britain look attractive for foreign interests and more money for the upper classes.
Institution: Will institution affect this? As most people who run the sport institution tend to be upper class, white men then it is very significant to the study. There are key arguments; Mc Quail argues that the upper class uses ethnic minorities to attract teenagers and other ethnic minorities to the sport; Social-cultural theory.
Genre: The genre will be sports, this is because it's interesting to see that while ethnic minorities do play a key role in sports, it's the white upper-class men that own or control them; e.g. nearly all football managers are white, the upper class are usually the chairmen of their sport etc.
Representation: The representation of ethnic minorities are somewhat positive, on one hand they appear to be dominant in sport; there are a lot of ethnic minorities who are footballers, athletes, tennis players, boxers etc. However on the other hand these ethnic minorities are not the ones in power; it's the upper class white men who are; so while we do live in a post-colonialism world, there are some hints of colonialism left.
Audience: The audiences involved tend to be everyone, this links in with Mc Quail who argues that using ethnic minorities is to bring people to watch it, in our globalized world.
Ideologies: The ideology of ethnic minorities in sport is that everyone is equal; we are living in a post-colonialist world. That is why there has to be some ethnic minorities in main-stream sport, e.g. In tennis, football, cricket there has to be as it attracts the mainstream however hunting doesn't as it's mainly for the upper class.
Narrative: In sports there are narratives involving ethnic minorities, there could be something such as the owners supporting a charity in Africa or it could be negative, e.g. in football Didier Drogba swore at the camera after his team lost, there was uproar throughout the country but he then was fined by UEFA and equilibrium was restored.
Social: The social issues with this are the fact that most ethnic minorities in sport still aren't the poster boys; in sports most athletes who are shown are still white. While there is a significant change in the amount of ethnic minorities in sport today, they hardly occupy the important roles.
Historical: The historical issues with this are Colonialism still exists to a certain extent. It's not a huge extent as there are ethnic minorities who play a huge role in sports but also the fact that they are owned by the upper class connotes that it does.
Ethical: While a reason why there are ethnic minorities who have significant roles is due to ethical issues, the fact remains that they are second best to the owners.
Political: The political issues are the fact that ethnic minorities being used a lot in sports could be linked in with Britain looking to be seen as good. A diverse Britain which will make Britain look attractive for foreign interests and more money for the upper classes.
This study fits into the contemporary media landscape because it looks at the effect of post-colonialism and also if colonialism is really gone from society.
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